Iranian-born Zadeh grew up near San Diego (her parents fled Tehran when the revolution began) and studied textiles at Rhode Island School of Design. She founded her first label in LA when she was 22, but closed it four years later when she decided to move to New York. After a fashion course at Parsons School of Design, she founded her boutique on the Lower East Side in 2008. Now in her mid-thirties, with two daughters, Zadeh has an eponymous store which sells cult Parisian labels Lemaire and Jacquemus and has become a destination for women who, like her, worship at the altar of the “minimalist with a twist” aesthetic. Lower East Side. Her elevated eclecticism transcends New York City street style, instead encapsulating an international and of-the-moment perspective on women’s fashion. Zadeh’s footwear marries architectural lines with a refined practicality. Patent and suede pumps and loafers match square toes with angular block heels, while slouchy boots bring a sumptuous and timeless ease.