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ELI RUSSEL LINNETZ (ERL) is a brand based in Venice Beach, Los Angeles.The collection is designed with the Laid Backs spirit of California. ELI frequently collaborates with top artists, fashion houses and brands such as Kanye WestKim KardashianLady GagaAsap RockyAdidasBurberryAppleTesla. The creator was recently on the cover of Hypebeast, and Interview magazine with Selena Gomez. With only 55 outlets worldwide, ERL is expected to cause a stir in the heat of Marseilles, often compared to the California capital.