Shop, Brands, Amélie Pichard

“I started by drawing naked women with big boobs at age 9, and now I make my campaigns with naked women who have big boobs at the age of 30.”

Meet the french shoe designer who cites Pamela Anderson as her muse.

It is rare to find a brand that can execute and glorify overt, almost-cliché sexuality while simultaneously pulling it out from under you, but Pichard has mastered this technique with her geriatric-style lace up loafers: the ostensible preferred footwear choice of podiatrists, and pointed-toe, high heel mules reminiscent of the kind of bedroom slippers you might find on an ingenue-gone-bad — an emblem of seduction. In her world, the podiatrist and the vixen dance together as though veiled by the same filter.