Shop, Brands, Amélie Pichard

"My creative process revolves around clichés and «raw-mantic» stories between men and women, the first thing I do when I design is think about the story", Amélie says. Amélie Pichard describes her brand's dream girl as a David Lynch heroine crossed with Pamela Anderson and Chloë Sevigny.


It is rare to find a brand that can execute and glorify overt, almost-cliché sexuality while simultaneously pulling it out from under you, but Amélie Pichard has mastered this technique with her geriatric-style lace up loafers: the ostensible preferred footwear choice of podiatrists, and pointed-toe, high heel mules reminiscent of the kind of bedroom slippers you might find on an ingenue-gone-bad — an emblem of seduction. In her world, the podiatrist and the vixen dance together as though veiled by the same filter.