Shop, Brands, Lacoste Live

Portuguese designer Felipe Oliveira Baptista graduated from Kingston University in 1997, after which he honed his trade working on the design teams at MaxMara, Christophe Lemaire and Cerruti for the next four years. Baptista was appointed as creative director of Lacoste in 2010, to generally positive reception. In 2003, Baptista won the prestigious Hyères International Fashion and Photography Festival and Andam/LVMH fashion awards. The awards gave Baptista the confidence and backing to launch his own apparel brand.