Shop, Brands, James Heeley

As a designer influenced by nature it was quite logical that James Heeley should be fascinated by the world of scent. It was in France, through his design work that the young Englishman discovered how scents are 'designed' and made. One of his first scents, 'Menthe Fraîche' (2006) is remarkable as a contemporary, elegant and highly wearable scent created from such a simple yet difficult ingredient: mint. With time his beautifully constructed, natural, light scents evolved into more complex creations such as 'Cardinal', 'Esprit du Tigre', 'Cuir Pleine Fleur' and his recent collection of ‘Extrait de Parfum’. As an autodidact, his continually evolving work now contains a varied collection of unique scents, each made according to the art of traditional French perfumery. Every detail, from the creation of the scent to the recyclable packaging is designed 'in house'. Today, Heeley is one of the few owner-founder, and independent luxury perfume houses in Europe. It is this independence that allows the creative freedom to create individual scents that are simply unique. Born in Yorkshire, England, James Heeley studied Philosophy and Aesthetics at King's College, London University. He lives and works in Paris.

  • Ripened by a long summer's sun, whispers of golden grass conceal an unexpected surprise With a natural air of grace, the lasting scent of Vetiver Veritas is guaranteed by a composition containing over 90% Haitian Vetiver of exceptional quality. Characteristic notes of dry grass and clean earth combine with a hint of fresh mint that infuses life and...

  • An imperial favourite The favourite scent of the Prince Imperial Eugène Bonaparte, son of Napoleon III, who while exiled in England under the protection of Queen Victoria attended King’s College London before joining the British Army.  ♂ As sharp as a button.♀ An elegant weekend gardener.

  • Sun, sand and sea air Sun, warm sand and a gentle breeze of fresh sea air. A refreshing and striking note of lemon fades to reveal an aquatic green, algue note, while vetiver and drift woods of cedar and birch dry slowly in the sand and salty, sea air. ♂ Ocean going sand boys. Jacques Mayol in The Big Blue.♀ A radiant, natural, beauty. Sun kissed (with...

  • “Oranges and lemons say the bells of St. Clement’s” A traditional Eau de Cologne translated into a chic, contemporary, fresh, English Eau de Parfum whose name is taken from the rhyme ‘Oranges and Lemons’ that refers to church bells within or close to London. ♂ Walking down the Strand, a man of Mayfair, St. James’s, Belgravia and Bow.♀ Mirte Maas...

  • Simply fresh, like garden mint A contemporary, ultra-fresh, natural scent. Crushed mint leaves, interwoven with just a hint of Sicilian bergamot, green tea and white cedar. A perfectly light, easy to wear fragrance. An olfactive interlude. ♂ Clean, fit. Patrick Bateman in American Psycho (the film).♀ White teeth and lip gloss. Young, sexy, fashion models.

  • The seductive, delicate scent of Iris Absolute Iris absolute is one of the most noble ingredients in traditional perfumery. The warm, sensual, delicate scent is extracted not from the flower, but from its root. ♂ Classical, literary, romantic. ‘Portrait of Dorian Gray’.♀ Sensual, delicate, creative and individual.

  • An air of freedom The rising sun of a new, care-free day. A warm wind filtering through the Californian desert. The perfumed air of a Himalayan temple. Waves of long, shining hair flicker over dust and sand and soft, tanned skin. Freedom is not far. ♂ Spiritual, free and wild. Jim Morrison.♀ A gorgeous Californian. Daria Halprin in Antonioni’s ‘Zabriskie...

  • The luxury of fine leather Leather is a standard theme of fine perfumery. The originality of Cuir Pleine Fleur lies in the introduction of floral notes to create a scent of luxurious, soft fine leather. ♂ An English sports car and Autumn leaves. The Great Gatsby.♀ An equestrian abounding in natural grace. Faye Dunaway in Polanski’s Chinatown.

  • Tropical island paradise Set along the shores of a sun-drenched island, fresh morning dew settles on green palm leaves. Light notes of Tahitian gardenia come and go with the rhythm of a transparent, silent sea.  ♂  Robinson Crusoe kickin’ it in the Caribbean.♀  A Brazilian bombshell walking back from the beach.

  • An ode to Parisian chic As from the early 20th century onwards, the chypre accord has undoubtedly been regarded as the quintessential French perfume. Chypre 21 is a creation for the 21st century whereby the main ingredients of a classic chypre: Bergamot, rose, patchouli, sandalwood and oak moss. ♂ A made to measure, super 150s, grey flannel suit.♀ Hand...

  • Incense enrobed in folds of white linen A timeless scent built around the traditional incense notes of labdanum, ciste, frankincense and myhr. An air of lightness and purity is portrayed by a note of fresh, clean linen.  ♂ An immaculate young priest.♀ Auburn hair and milky white skin. Romantic and mystical.