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1017 Alyx 9SM

Founded in 2015 by Matthew Williams1017 ALYX 9SM is a luxury label with a start-up attitude and strong ties to the streets. The signatures are a little more hardcore: lighter caps tacked onto jackets and sneakers, and the infamous roller-coaster safety-buckle belt. Though the brand was focused on womenswear for its first two years,previews of the men’s gear have already hit the streets on Kanye West, Travis Scott, A$AP Rocky or even Tom Sachs.