Shop, Brands, Alyx

Founded in 2015 by Matthew Williams, Alyx is a luxury label with a start-up attitude and strong ties to the streets.

The signatures are a little more hardcore: lighter caps tacked onto jackets and sneakers, and the infamous roller-coaster safety-buckle belt.

 Though the brand was focused on womenswear for its first two years,previews of the men’s gear have already hit the streets on Kanye West, Travis Scott, A$AP Rocky or even Tom Sachs.