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Rassvet

Founded by Rubchinsky and his friend and pro-skater Tolia Titaev, the brand mix streetwear silhouettes with street-wear silhouettes inflicted with subtle Soviet aesthetics; whether that be through Cyrillic script or graphic prints. ‘Paccbet’ means ‘dawn’ in Russian, reflecting Gosha’s mantra of finding the beauty in Russian culture, and bringing it to light.