A Marseilles adventure blending fashion, art, and gastronomy
In 2014, fashion photographer Olivier Amsellem and Charlotte Brunet, former coordinator of Marseille Provence 2013, decided to shake up the retail world by launching JoggingJogging. Located at 103 & 107 rue Paradis in Marseille, this hybrid space transcends the simple concept store to become a true cultural experience.
From its very beginnings, Jogging has been adept at identifying and promoting up-and-coming designers. Names that are now household names, such as Jacquemus, Marine Serre, and Charlotte Chesnais, were among the first designers featured by the brand. Far from being a typical boutique, Jogging has established itself as a laboratory of ideas, where fashion intersects with art, design, and gastronomy.
The choice of collections has always been made with a spirit of boldness and exclusivity, offering a carefully curated selection of emerging brands and independent designers. Each piece has a story.
Beyond fashion, Jogging quickly decided to integrate contemporary art into its DNA, with the opening of Galerie 1993 in 2023 which has hosted numerous exhibitions, including #Balancetonoeuvre, "the most anticipated exhibition of the season".
In parallel, Jogging has organized numerous events to enliven the local scene and strengthen its role as a cultural player. Many collection launches, exclusive collaborations, and exhibitions have marked these 10 years, making the store a meeting point for fashion and art enthusiasts.
Key events included:
In 2016, Jogging added a gastronomic dimension to its concept with a restaurant. The idea? To extend the shopping experience by offering cuisine inspired by local and seasonal produce. Today, a Milanese-inspired trattoria has taken up residence at 103 Rue Paradis.
In 2020 and then 2023, Jogging took another step forward by opening two guest rooms, the first in the Samena cove, offering a unique experience to visitors seeking an inspiring Mediterranean stay, and the second within Le Corbusier's Cité Radieuse.
Today, after 10 years in existence, JoggingJogging is more than a shop: it is a crossroads of influences, a place to live where fashion, art and gastronomy meet, rooted in the creative energy of Marseille.